The Rise of Senior Women Travelers – and How the Industry Is Responding

In a new Skift Research report, "The Woman Traveler: Key Data and Insights," we uncovered a trend reshaping the travel industry: The rise of solo travel among elderly women.

While only 4% of young adults aged 18 to 24 embark on solo trips, this figure leaps to 25% for those aged 65 and above. This growing trend reflects a powerful change in the aspirations and behaviors of older women, fueled by a desire for independence, self-discovery, and the freedom to explore the world on their own terms.

Solo travel holds a unique allure for older women. Retirement opens doors for older women, removing the constraints of professional commitments and family responsibilities.

According to recent research on solo women travelers, women primarily travel solo to enjoy freedom and flexibility (87%), escape routine and responsibilities (81%), focus on relaxation and self-care (78%), and challenge themselves (78%).