British Airways' leadership doesn't seem to know exactly where it wants to go or how it intends to get there, but it's certainly happy to forge ahead in the hopes it'll figure it out along the way.
Cutting the losses incurred by one Spanish carrier by buying another would appear to be a flawed strategy, but Barcelona-based Vueling has remained profitable throughout the economic downturn.
The gap between what the unions are looking for and AIG is offering is so wide that the likelihood of a compromise before the potential strike date of February 18th seems extremely slim.
Though the influential BA boss would love the longtime thorn in his side to be buried once and for all, unlikely Delta would bury the brand name which still has a lot of resonance with consumers. Not to mention UK and EU regulators may prevent too many changes with a deal anyway.
IAG is trying to protect its transatlantic interests, especially if someone like Delta comes in with a bid and pries away AA from Oneworld into Skyteam.
IAG leadership is positive that the union between Iberia and British Airways will start showing positive numbers in 2015, but a eurozone crisis would definitely throw that timetable off.