Thailand Expects a Tourism Boom From Season 3 of 'The White Lotus'

Hawaii and Sicily both saw a significant increase in international arrivals following the debut of "The White Lotus" seasons set there, and Thailand may get the same boost. 

Season 3 is set to kick off on February 16, with filming locations in Bangkok, Phuket, and Koh Samui.

Thailand has benefited from foreign films set in the country for years. There was 1974’s "The Man with the Golden Gun," "The Beach" with Leonardo DiCaprio in 2000, and "The Hangover II" in 2011. 

In 2024, the country had 32 million foreign tourists. The top five source markets were China, Malaysia, India, South Korea, and Russia.

Its goal for 2025 is for at least 36 million visitors, with much of the growth from the North American market, where most of "The White Lotus" viewership is based.

“I think the upcoming season of 'The White Lotus' will help refine Thailand’s image around the world,” said Anoma Vongyai, Director of the Tourism Authority of Tha