Saniya Zanpure

The explosive popularity of online guest reviews on numerous review platforms has made it imperative for hotels to adopt reputation and review management software to benchmark guest satisfaction. This tech category has observed growth in the last decade and has the potential to generate $1.3 billion in annual revenues.

Guest-facing tech has gained popularity over the last few years, especially due to its contactless capabilities. While there is a lot of investment in this landscape and growing interest from hoteliers and guests, it is still largely in its infancy with a lot of potential to grow.