JetBlue Targets High-Spending Flyers as Industry Competition for Premium Travelers Heats Up
Skift Take
As airlines race to expand premium offerings, this move is a key part of JetBlue’s strategy to enhance loyalty and drive profitability.
JetBlue launched its first-ever premium credit card last week as part of its JetForward strategy to strengthen customer loyalty and expand premium offerings.
The JetBlue Premier World Elite Mastercard, with a $499 annual fee, offers perks like complimentary access to the carrier’s first-ever lounge at JFK Terminal 5, set to open later this year, and another lounge at Boston Logan to follow. Additional benefits include free checked bags, priority boarding, and credits for Global Entry or TSA PreCheck.
JetBlue said it is targeting its growing premium leisure customer base and new customers who want a mix of high-end services and aff
